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The development of China's jewelry industry

Views: 1     Author: Site Editor     Publish Time: 2023-07-07      Origin: Site

The size of the jewelry market in mainland China has now surpassed trillions of dollars. The jewelry packaging business has now created a preliminary scale in tandem with the rising development of the jewelry sector. There are now a large number of companies involved in jewelry packaging. However, from the standpoint of development, it still appears incredibly immature, as evidenced by several issues such as single variety and a lack of industry standards. What causes these issues to arise?

ring box (1)

1. The jewelry industry in mainland China started late

Consumer demand for jewelry has long been the primary position of the preservation of value, because jewelry belongs to luxury goods, only in the rapid economic development, people's lives are more affluent when there will be greater consumer demand. In the last decade or so, China's jewelry industry has begun to reflect its vitality, as it has taken the freighter of China's rapid economic development, and the Chinese jewelry market has become increasingly active.

Jewelry has a long history as a category of arts and crafts, and after the 20th century, along with all the changes in the art world, many traditional arts and crafts gradually transformed into modern designs, and jewelry was also affected. The distinguishing mark of the modern jewelry industry from the traditional one is that enterprise production replaces workshop production, design, and processing are separated, and the production process is subdivided and quantified. Modern jewelry design in China started in the 1990s. Before that, there was no professional jewelry designer, and the jewelry styles were mainly imitations and modifications of foreign styles. In the late nineties, with some colleges and universities opening and preparing jewelry design majors and studios one after another, the situation changed a lot. The opening of jewelry design as a profession in the university not only differs from the traditional jewelry industry's handicraft mode of the master-apprentice system but also marks the birth of a new profession of jewelry design in China.

From the point of view of time, the modern jewelry industry is very young, the overall start is late, and the corresponding products supporting jewelry have not yet attracted the general attention of the industry. In addition, due to the uniqueness of jewelry itself, its transformation from arts and crafts to modern design is not complete. Constrained by the traditional processing methods, many links still need to be completed manually, too much reliance on labor-intensive production has also led to a low degree of design modernization of jewelry and its supporting industries.

2. Industry scale is small

In addition to a few large jewelry enterprises in China, jewelry factories are generally small in scale, and the conditions restrict them from having their packaging designers or customizing packaging specifically for a certain kind of jewelry. Manufacturers and distributors usually buy finished packaging directly, which can effectively reduce costs, but it is easy to cause misalignment between jewelry products and packaging in terms of shape integration and style.

Jewelry packaging boxes circulating in the market at present can be broadly divided into five categories, namely hard boxes, soft bags, cards, trays, and props, which mainly come from small packaging companies, due to the small scale and lack of funds, the investment in design is bound to be insufficient. For a long time jewelry packaging boxes and gift packaging mixed, sometimes in place of each other, some jewelry packaging box factory directly from the gift packaging factory conversion, and some are in the main gift packaging while doing jewelry packaging boxes, the lack of norms and standards in the industry.

3. Ignore the importance of jewelry packaging

Jewelry is a special commodity, because its raw materials are very expensive, so in the traditional marketing model and concept, the light of raw materials often overshadows the value of the style, process, brand, etc. The market is not mature, to the lack of experience in identifying ordinary consumers, "the real thing" seems to be more convincing than the brand, the consumer more important jewelry "gold". Of course, this is the previous thinking of people, with the continuous improvement of people's living standards, people's requirements for jewelry no longer just stay in the preservation of value, its appreciation has also become important, so the design of jewelry packaging boxes has also become important. Click here for Custom Jewelry Box Packaging.

People's demands for jewelry packing boxes will continue to rise in the future, necessitating the development of new designs and concepts by jewelry packaging producers. EECA Packaging will continually strive for efficiency, develop and innovate, offer consumers cost-effective products, and keep customers delighted. EECA Packaging's fundamental business concept is to provide value for clients, and the company is dedicated to being the market leader in gold and jewelry packaging.


  Sally Yuan
  Add: No 3,Road 2,Second Industrial Zone Jiumenzhai HumenTown,Dongguan City,Guangdong Province,523900,CN




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