Customized brand personality packaging design
Issue Time:2018-02-28
Another fast growing trend for EECA packaging designs is wild use of colors. We know that colors evoke emotions and are responsible to an extent for purchasing decisions. Lately,packaging designers have been using colors in exciting ways . They are incorporating bright colors with vibrant shades to make pcakaging attractive for customers.



The designers are also using colors to show difference between variants of a product. This way, customers can immediately identify a particular variant of a product without going through all the range.


So, for building a strong brand identity, the EECA designers create bold or playful pattern depending on the personality of brand.